Design Leadership in Action
设计+ 品牌 + 体验 之商务
第18届国际品牌设计会议
May 17-19, 2006年5月17日-19日
Marriott Chateau Champlain
加拿大 魁北克 蒙特利尔
会议主席：Thomas Lockwood, President, DMI
会议共同主席: Jeannette Hanna, VP, Brand Strategy, Spencer Francey Peters, Inc.
Capturing real value by brand and design today depends upon creating meaningful customer experiences. As the expectation for products and services shifts from standardized to customized and beyond simply functional to more emotional appeal, it has never been more important for brand and design managers to understand, integrate and expand our leadership roles in customer experience.
This year DMI’s 18th Annual International Brand Design Conference brings together industry leaders, practitioners, educators and authors representing key brand customer touch points –from shopping mall design to product packaging, store design to shopping online, user interface design to event experiences. www.dolcn.com
The outcome: sharing ideas and practical solutions to create synergy and relevancy across disciplines, across media, across segments, and across geographies to improve customer satisfaction. We invite you to join us for the ultimate experience this year in Montréal.
演讲名单
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Keynote: Making Meaning: Designing Meaningful Experiences for Brands and Products | Darrel Rhea CEO, Cheskin; author, Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences | |||
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Keynote: Multidimensional Thinking and Innovation | Lars Engman Design Director, IKEA of Sweden AB | |||
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Keynote: CEM: The Future of Brand Leadership | Bernd Schmitt CEO, The EX Group, Robert D. Calkins Professor of International Business, Columbia Business School; author, Customer Experience Management | |||
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The In-Store Experience: How Simplicity and Leveraging Heritage Impact the Brand Experience at Retail | Robert Wallace Managing Partner, Strategy, Wallace Church, Inc. | |||
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Is Shopping an Experience Anymore? New Ideas for Redefining Retail Centers |
Janet Martin President, CommArts | |||
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Brand Design Panel: Burn the Boats! (What does it take to galvanize your organization?) |
Scott Lerman Partner, Lucid Brands | |||
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What Comes Before Experience? | James Woudhuysen Professor of Forecasting and Innovation, Faculty of Art and Design, De Montfort University, Leicester, UK | |||
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Experience Inspired Innovation | Kevin Clark Director, Brand and Customer Design, IBM | |||
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Design Experience at BMW 设计在线.中国 | Verena Kloos President, Designworks/USA (a BMW Company) | |||
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Nokia Design and Customer Experience | Gerardo Herrera Design Director, Brand Experience Design, Nokia | |||
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Design Experience at eBay 设计在线.中国 | Kevin McSpadden Director of Brand Marketing, eBay Nancy Dickenson Managing Director, Creative Design, eBay | |||
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注册：http://www.dmi.org/dmi/html/conference/branddesign06/BD06_register.htm
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