icograda: Urban Fare  logo欣赏

作者：+IDEA视觉 文章来源：icograda 点击数： 更新时间：2007-8-15 16:39:34           ★★★

 

Urban Fare
Designer: Karacters Design Group
Member of: GDC, Canada

The downtown dwellers' grocery experience typically does not match up with the rest of the city s retail opportunities. The key would be to elevate grocery shopping to the level of other urban experiences - to match the clubs, restaurants, clothing stores and cafes that make up the city dwellers' lifestyle. Urban Fare was named to embody this city and food dichotomy. Karacters was not only responsible for the name and logo, but also for the interior and exterior environmental graphics and signage, all take-out and restaurant packaging, each piece of price-point signage, menu boarding, uniforms and collateral.

As one of Canada's leading design firms, Karacters specializes in fully integrated brand design involving every aspect of a brand -from name generation, to package design, trade materials, and complete point-of-sale packages. Karacters also provides creative brand strategies for corporations and organizations, including corporate identity programs and brand management. Karacters has been recognized by numerous international awards and publications including GRAPHIS, British Art Director's Club (D & AD), Communication Arts and ARCHIVE.
As part of Palmer Jarvis DDB and DDB Worldwide, Karacters offers access to virtually any communications service throughout the world.

Urban Fare
Client: Urban Fare
Design Firm: Karacters Design Group
Additional Credits: Roy White, Matthew Clark, Designers; Maria Kennedy, Creative Director
Dimensions of Work: environmental design
(C) Overwaitea Food Group, 2000

Karacters Design Group
1600-777 Hornby Street,
Vancouver, BC, V6Z 2T3
CANADA

T: + 1 604 640 4327
F: + 1 604 608 4452
E: maria.kennedy@karacters.com

 

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