Campaign magazine is launching a mobile text alerts service for the Cannes festival, along with a competition over the whole of next week where we are asking delegates at Cannes to send in MMS photos from the festival. Visitors can then add captions to the pictures and upload them to the site. Photographs are organised by agency, so that you can see what the great and the good are up to, and prick their god-like egos with your cruel satirical wit. The best picture and caption as judged by site visitors will win airline tickets to Cannes and party invitations provided by DDB and Tribal DDB (airline tickets for UK residents only unfortunately).

Log on to www.cannesprivateview.com to find out more.

They have also produced a short promotional film that’s going to run next week in advertising. You can see it here

Agency: TribalDDB, London.