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Mercedes

Mercedes-Benz UK is showing us on From A-to-S how innovative features can be explained, adopting a strong user experience.

Features from A for A-pillow, over K for Kit, to S for Sounds can be experienced in highly interactive chapters. For example the rain chanelling gutter on the a-pillar can be experienced playful with rain and moist above the text and a water avoiding mouse pointer. Other experiences are visualising the ESP system with a slippery oil puddle bringing your mouse pointer to skid or ostrich feathers wipping away the text as dust particles prior to painting.

The second part of the mini site is an interactive Mercedes-Benz model chooser, which serves as an rich media hub, deeplinking into the showroom pages of MB UK.

Agency: Agency Republic, London.
Through: Rhizm.

StyleReactor

StyleReactor is the creative outlet of Copenhagen based designer Kasper Ledet. The site serves as a platform for recent work and archive for past creations. StyleReactor was founded back in 2002.

Check out some of his very nice work here.

Disaffected!

By now, you might already know the term “advergame”. You know the online microsites where you can play a game and look at a company logo. Persuasive Games has come out with the first “Anti-game”, and it’s very appropiate. I remember the days waiting at Kinko’s and get raped by the bill.

Disaffected! - a videogame parody of the Kinko’s copy store, a source of frustration from its patrons. Disaffected! puts the player in the role employees forced to service customers under the particular incompetences common to a Kinko’s store. From a new series of persuasive games we call anti- advergames.

Disaffected! gives the player the chance to step into the demotivated position of real FedEx Kinkos employees. Feel the indifference of these purple-shirted malcontents first-hand, and consider the possible reasons behind their malaise — is it mere incompetence? Managerial affliction? Unseen but serious labor issues?

Click here to play Disaffected!.

Web Review: StyleGala

Stylegala is an online resource and inspiration guide for web agencies, designers and developers who take interest in websites that combine the powers of design, web standards and CSS. Web standards are recommendations set by the W3C as to how web sites should be constructed to work better for everyone. CSS is the acronym for Cascading Style Sheet and describes how a html document is displayed or printed. The basic idea of web standards and CSS is to separate content from presentation - an effective way of producing beautiful and functional websites for the internet.

Stylegala aims to promote, discuss and inspire the fast and furious web audience in the area of design, CSS and web standards - combined. They want to show you that good design and web standards are two sides of the same coin. Style gala aims not only to promote the finest and most beautiful websites that uses CSS and web standards, but also to engage you as a visitor to learn more about the technologies and how they can help you build better web sites.

Empty Box Awards

Fed up with all the advertising industry’s award shows and “mindless ego-fests”, the Empty Box Awards has launched and dubs itself “The Intramural Awards of Advertising.” On January 23, Empty Box will post a topic and then entrants can submit their work based on that topic. Entries are due March3, 2006 and the winner will be “unboxed” March 17, 2006.

This is a great opportunity for students to enter their work, and get noticed. The best thing is that there is no entry fee, so anyone can enter.

Portfolios.com

Portfolios.com is having their 3rd annual awards show. This year they have launched a virtual awards party called “Work The Room”, poking some fun at what happens at these industry events.