[Forbes.com市场调查] Piper Jaffray日前就一些影响公司发展的数据和因素对创意专业客户进行调查分析，之后对Adobe Systems公司作出了“表现杰出(outperform)”的评估和$37美元的股价预期。

“我们发现在2005年上半年，绝大多数Adobe专业创意客户都体验到了稳健的业务增长趋势。”根据调查数据，有82%的用户表示他们的业务在2005年上半年比前一年同比增长；仅有6%的用户表示业务有所下降；而12%的用户则表示没有什么变化。
 
调查公司表示雇佣趋势正给这个行业带来一个光明的前景。“我们相信Adobe在2005年下半年中将继续受益于新员工的雇佣，因为在被调查的Adobe客户中有48%目前还在额外聘用专业创意人员。”Piper说，没有一家被调查者表示会消减专业创意人员。
 
在与专业创意客户的进一步交谈中表明Macromedia和Adobe“在一个工具套装中提供了所有合适的工具”。Piper说调查中的许多用户除了使用Adobe软件之外，同时也在使用Macromedia的产品（编者注：Macromedia已经被Adobe收购）。有62%的人表示在他们的工作中同时使用这两个公司的产品。
 
“我们请被调查的用户在1到10的范围内排列其购买Adobe/Macromedia产品的意愿，其中以10作为最高的购买意愿。最后得出专业创意客户购买Adobe/Macromedia产品套装(Creative Suite)的意愿的平均值高达8。”

Piper Jaffray maintained an "outperform" rating and $37 price target on Adobe Systems after it surveyed creative pro customers on a number or factors affecting the company.

"We found that most creative professional Adobe customers are experiencing solid business trends through the first half of calendar 2005."

As evidence, Piper stated that 82% of respondents said that their businesses had been up year-over-year through the first half of 2005. Only 6% said business was down and 12% said business was flat.

The research firm claimed that hiring trends are driving a positive outlook for the industry. "We believe Adobe will continue to benefit from new seat purchases through the remainder of 2005, as 48% of Adobe customers in our survey are currently hiring additional creative pros." Piper said that none of the respondents said that they were eliminating creative pros.

Further talks with creative pro customers indicated that Macromedia and Adobe provide "all the right tools in one tool box." Piper said that many customers surveyed are using Macromedia products in addition to Adobe tools, with 62% saying that products made by both companies are used in their environment.

"We asked users to rank their willingness to buy a combination Adobe/Macromedia product on a scale of one to 10, with 10 being the most willing to buy such an offering. On average, the willingness of an Adobe creative pro customer to buy an Adobe/Macromedia product suite is eight out of 10."