It is a product for anyone who enjoys clean water, and thanks to its micro-filtration membrane, that water can come from almost anywhere. Micro-filtration is achieved by way of a perpendicular filtering housing/element. Gravity and the pressurized environment created by placing the watertight lid on both aid in the filtration process. This is because the filter moves through the water, not the other way around. So no space is lost and there is little risk of contaminating the filter.

The user simply removes one of the lids by pressing the release buttons then adds water on top of the filter. The lid is replaced and the unit is flipped, beginning the filtration process. The filter sinks to the bottom, purifying as it goes. The user now pushes the inner circle on the top of the lid where there is visual feedback in the form of orange dots. This pivots the disc up on a central axis to reveal a backwash-resistant spout.