POS-material for Boblbee
Designer: Ole Lund and Jan Nielsen
Member of: MDD, Denmark

Global Act AB, a swedish company (design by ID Jonas Blanking), has developed a unique backpack named BOBLBEE. At present time, Global Act AB is lauching the product on the market.

The target group has been identified overall as "urban and equiptment". Later an extreme version will be introduced and the development of a BOBLBEE Sport Kit based on "Carry-with-you" will be carried out (which enables the carrying of for example nets and goals for street sports).

2 Graphic Design, consists of respectively Jan Nielsen and Ole Lund. Both graduated in 1994 from The Danish School of Art and Design.
Further, Jan Nielsen has studied at the Gerrit Rietveld Academy, Amsterdam and the School of Visual Arts, New York.
Ole Lund has studied at the Art Center College of Design, Vevey and the Royal College of Art, London, also being a trainee at Pentagram Design Inc. in New York.

Before starting their own design studio in 1996 they have worked for Eleven Danes Design, Kontrapunkt and Christian Bjorn Design.

In 1998, 2 Graphic Design received the IG Prize for the design of a label for the beer Carls Special (Carlsberg) together with a prize for the graphic design of Selfish Sushibar. Further, the cooperation has given them two of the advertising business' "Guldkorns" Prizes for a design for "Danmarks Radio" (The Danish Radio).

POS-material for Boblbee
Client: Global Act AB
Designers: Ole Lund and Jan Nielsen
Design Firm: 2 Graphic Design
(C) 2 Graphic Design, 1998

2 Graphic Design
Ole Lund and Jan Nielsen
Wilders Plads, block P
DK-1403 Copenhagen K
Denmark

T: + 45 32 95 23 22
T: + 45 32 95 23 21
E: 2gd@2gd.dk
W: http://www.2gd.dk